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Senior Vice President, Marketing & PlayStation Network
Next week’s Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It’s a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the
PS3 to be on a lot of those lists this year. This holiday’s PS3 campaign marks one of our most aggressive approaches in terms of our advertising reach and frequency, so we hope you’ve seen the
new commercials while watching your favorite TV programs. I’ve been receiving a lot of emails from friends and family and hearing from a lot of you who are catching the commercials regularly and laughing even after the third or fourth helping. We couldn’t be more pleased by the overwhelming response, not just to the ads, but also evidenced by the sheer momentum behind our recent sales numbers. I’d like to personally welcome all of the new
PS3 owners to what will be one of our best years ahead.
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